Michael Luis Diaz

Michael Luis Diaz is a designer and strategist based in Winter Park, Florida. For 15 years he has led brand strategy, naming, identity and product launches for clients ranging from first-time founders to Amazon, the NBA and MLB.

Behind that work sit 350 product launches, from direct-to-consumer brands to civic institutions. He works across strategy and design as a consultant and fractional creative director, and leads every engagement personally.

He also writes and illustrates The Adventures of James Wolf, a children's book series.